http://econsultancy.com/reports/marketing-budgets-2010 The Marketing Budgets 2010: Effectiveness, Measurement and Allocation Report, produced by Econsultancy and global digital marketing provider ExactTarget, looks in detail at how companies are allocating their offline and online marketing budget in 2010. The report compares spending trends – and ability to measure ROI – across different ‘traditional’ and digital channels individually. More…

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