Posts Tagged ‘Social Media Management’

Marketing Return on Investment- Allocation of Investment

In this brief video, you’ll see an example of a real time work sheet used to allocate the “investment” in marketing evenly. The purpose of proper allocation is to lessen the “visual” burden of the “investment” and commit to best practice and long term strategy. Duration : 0:4:28

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Marketing Return on Investment- Investment Allocation Model

In this video, some basic concepts are covered outlining basic investment allocation models for longer term plans. Marketing services, or Social Media management services should be considered part of an investment strategy provided the baseline and Key Performance Metrics are established up front. Duration : 0:5:35

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