In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about Facebook marketing to give significance to your prospective buyers and customers.
Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts every day. This means that there are over 250 million of the social networks 500 million who might be able to see your Page.
How’s that for a customer base? That can equate to thousands and thousands of cash in sales revenue and even more work opportunities that you can actually get a chance to be involved in.
But only some Facebook accounts have the capability to get customers. Just like an official web page, a Facebook account must be worked on, adjusted, enhanced and evaluated.
It’s vital that you first examine whether your Facebook business page is offering valuable results while keeping your reputation wholesome.
Do you want your small business to raise a corporate attention among people on Facebook?
Do you want to add a touch of fun and excitement which will appeal to your target audience?
Or are you just looking to create a community with which all questions and other concerns of your customers can be tackled?
It’s important that you always regard value as your top priority whenever posting anything on your page. Eliminate the clutter and post only the essential things. Sometimes with a business page, you just have to ignore the temptation of being too specific even when such a medium calls for it.
Here are some other helpful hints you may find useful:
Ask For Testimonials
It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and stuff like that. Nowadays, social media management offers various rewards to business owners. They can use customer opinions and testimonials as means to assure clients of the quality of their product. With that being said, asking your customers for feedback is a good idea. It would be much valued if it’s voluntary but this isn’t often the case. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% discount for every constructive feedback?
– Personally Communicate With Potential Clients or Customers
Whenever there are inquiries with regards to your products or services on Facebook, be sure that you get back to them straight away. It would be a good impression for your Page and for your brand in general if their questions and issues are attended to at the earliest time possible. In case this is not possible, at least apologize for the late response.
To save yourself from answering the same questions all the time, you’ll want to provide something like a Frequently asked questions section on your page. If all the information can’t be provided in the space available, then try using a Notes Page or a similar application.
– Post Relevant Pictures
There are business pages that use the Photos section while others use unique tools that enable them to display their products as well as publish the product images. Whichever is the case, always make sure that the photos are of high quality. Featuring photos that look dull and uninteresting won’t catch the attention of prospects. That’s why it’s important that you come up with eye-catching, even creative photos, if possible. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.
Keep these simple points in mind when mingling with your friends and fans for a successful Facebook marketing venture.
Be sure to read our next issue of Facebook for Business soon.